I’m a Social Media Manager with 4+ years of experience managing organic and paid social for the UK’s biggest B2B and B2C brands, with a background spanning fashion, lifestyle, hospitality, corporate, commercial and creative industries.

I approach social with a balance of strategy and creativity. I’m interested in more than simply keeping your feeds active. I look at what your brand is trying to achieve, who you need to reach and how social can contribute to the bigger picture. From developing content strategies and managing campaigns to content creation, editing, copywriting, community management, reporting and performance optimisation, I bring the thinking and execution together.

My experience working with leading UK brands has given me a firm and confident understanding of how to build a social presence that feels considered, relevant and commercially effective. I’m comfortable working within established brand guidelines, developing a distinctive social voice and adapting strategy to different audiences and platforms.

I also understand that good social media should not feel overly polished or predictable. The best work sits somewhere between strategy and culture. I keep a close eye on trends, audience behaviour and what is actually performing, while making sure ideas still feel original and true to the brand.

Alongside social media management, I have experience across paid social, influencer communications, creative direction and content strategy, allowing me to work collaboratively with wider creative teams or step in as an extension of your existing marketing team.

With a 2:1 BA (Hons) in Fashion Business and Promotion and hands-on experience across strategy, marketing and social, I bring a commercially minded approach to every account I work on.